Why Your Win Rate is the Only Sales Metric That Matters in 2025
HubSpot’s data suggests that win rates average a weak 21%. If you do the math, you’ll find that 79% of a salesperson’s opportunities are lost — to indecision, competitors, task forces that fail to reach consensus, or buyers paralyzed by the fear of making a wrong decision that not only fails to deliver results but…
How to end a sales email: Closing statements & tips from a quota-carrying salesperson
As a B2B salesperson for companies like IBM and Open Text, I’ve had to work hard to earn every meeting, especially in industries where inboxes are overflowing and priorities shift daily. I used to obsess over subject lines and intros, but once I learned how to end a sales email, my reply rates took off.…
My 8 favorite invoice & billing software solutions for small businesses
For the longest time, I was on the fence about creating manual invoices versus using invoice software for my side hustle. My tech-savvy friends often raved about using the latter for their small businesses. Still, I wondered if it would work for me or if adding a new tool would make things more complex and…
Sales Growth Strategy: How to Accelerate Your B2B Sales Pipeline
In today’s competitive B2B landscape, companies are continuously looking for ways to drive growth, accelerate their sales pipeline, and close deals faster. A well-executed growth sales strategy is the key to unlocking success. But how do you ensure that your B2B sales pipeline isn’t just moving it’s racing?
The Personal Sales Strategy: How to Stand Out in a Competitive Market
In today’s crowded and hyper-competitive sales environment, standing out can seem like a daunting challenge. Every seller is vying for attention, each promising a better solution, a more efficient process, or a more lucrative deal. But the truth is, it’s not enough to be just another salesperson offering a product or service. To succeed, you…
70+ customer service statistics to know in 2025 (+ State of Customer Service data)
Like many, I’m a big fan of buying products online, which means getting packages shipped to my house. When it’s time to check out, I avoid one shipping company in particular. This delivery service has left packages outside my door without my consent, forged my signature, and marked me as “absent” without even attempting delivery.…
My favorite testimonial examples to inspire your customer testimonial program
If you’re an online shopper like me, chances are you’ve set out to read a customer testimonial before purchasing a product or service. As consumers, we want to know that other customers are satisfied with their purchase before we are ready to commit. But what sets a great customer testimonial apart from a not-so-great one?…
Red Ocean Strategies
1. Be the Value Creator, Not a Vendor In Eat their Lunch, you will find that you are the value. Your conversation is valuable for your prospective clients. Let your competitors fail to win deals by pitching their solutions too early.
35 best contact us pages you’ll want to copy [+ templates]
In my time working in customer experience, I’ve learned that customers must be able to contact you when they want to. If they can’t, chances are they’re going to be pretty unhappy. This is why having a great “Contact Us” page on your company’s website is so important. By providing an easy-to-navigate Contact Us page,…
HubSpot Service Hub pricing guide — plans that help service teams thrive
HubSpot Service Hub empowers support teams with the tools they need to resolve issues faster and retain more customers. With 72% of customers reporting faster ticket resolution and 28% more closed tickets after switching to Service Hub, HubSpot delivers results at scale. Plus, with 1,500+ apps integrations — including Aircall, JIRA, Microsoft Teams, and Zendesk…
![35 best contact us pages you’ll want to copy [+ templates]](http://coclea.org/wp-content/uploads/2025/07/best-contact-us-pages-3.jpg)
