AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they answer. An AI search
How to resize an image without losing quality
As a developer, I’ve discovered that images have the power to make or ruin a project. Imagine entering the landing page of a website and seeing a distorted hero image; personally, I will be
The Future of B2B Sales Training
I will confess that I have done Workshops and/or Keynote-style training, even though these can provide some small amount of education, they can’t compare to real training.
Drip campaigns in CRM: Setup and best practices
A CRM with drip campaign capabilities automates personalized email sequences based on real contact data, deal stages, and buyer behavior. Instead of sending the same messages to everyone, CRM
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance.
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.
Business automation tools for companies serious about growth
Growing companies struggle to grow when marketing, sales, and service departments are buried in manual tasks, working across disconnected systems, and dealing with inconsistent data. Business
The Myth of Sales Velocity: Why Quality Conversations Win B2B Sales
B2B sales leaders think speed equals success, but the truth is rushing deals destroys trust and reduces win rates.
Website auditing tools every growth marketer needs
Issues like broken links, slow pages, and crawl errors make websites lose traffic. The right website auditing tools can help catch these errors and drive growth.
Content audit tools that actually drive growth
The world of content is more competitive than ever. Between SEO, AEO (Answer Engine Optimization), and writing for humans first, it‘s far more complex than when I first started in content m