AI search visibility: The playbook for marketers
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which
Why Win Rates Are Collapsing And How to Fix Yours
Research shows average sales win rates hover around 21%, meaning nearly four out of five opportunities are lost. In enterprise sales, win rates can fall to 5–10%, l
Boost B2B Sales by Focusing on Win Rate First
Yesterday, we looked at the hidden cost of low win rates: lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals,
8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know
Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization tools have emerged as essential technology for marketers
The best AI visibility tools that actually improve lead quality
Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open C
Best real-time customer service tools for growing teams
Real-time support connects customers with help the moment they need it — no long waits or disconnected handoffs.
Predictive sales analytics software that actually integrates with your CRM
Predictive insights can transform sales performance — but only if they’re accessible where your team actually works. Too often, predictive sales analytics tools sit outside the CRM, forci
Customer service AI automation workflows that don’t lose the human touch
Customers today expect fast, personalized support, and AI automation workflows make that a reality. Customer service AI automation workflows utilize artificial intelligence to automate repeti
Customer service software for enterprises: Best options that scale with growth
Customer service inside a large organization is rarely simple. Teams sit in different regions, while requests arrive from email, chat, phone, and social channels. And the worst is that workfl
What is lead management in sales?
Lead management involves capturing, qualifying, routing, nurturing, and tracking leads from initial contact to closing the deal. It connects marketing, sales, and service data to turn every i