Customer journey personalization in 2026: What actually works
For years, brands relied on static personalization. This usually meant inserting a first name into an email subject line or retargeting a user with the exact pair of shoes they just bought. B
CRM tools with automation: Our top picks for 2025
Customer relationship management (CRM) is the backbone of every sales and marketing operation — but without automation, it can quickly become a time sink and even allow key opportunities to
Best loop marketing tactics for the era of AI-powered marketing
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today.
Website platforms compared: Which builds your business best?
What are the best website platforms for business growth? As an online entrepreneur who’s built, scaled, and sold three websites, this question interests me greatly. So, I drew upon my own e
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s t
5 best AI CRMs for real estate agents: The 2026 roundup
Real estate professionals work with a diverse range of clients, property types, price points, and locations every day. To manage client and property information, they often have to juggle a b
Website SEO software: 7 tools I recommend after a decade in SEO content writing
When I first started learning SEO, Rand Fishkin was still CEO of Moz, exact match domains were hot, and Ahrefs hadn’t even launched yet. So, suffice it to say, I’ve had a long enough bloggi
Best lead management systems for growing businesses in 2026
A lead management system automates how businesses capture, qualify, route, and nurture prospects from initial contact through conversion. These systems ensure leads move quickly through the p
Best website research tools for competitive intelligence and market analysis
Running a website means constantly adjusting to algorithm changes, shifting search behavior, and the growing influence of AI-powered search. It‘s hard to know where to invest next, or wheth
Anchor-Based Selling
I am going back to writing daily for The Sales Blog, as this was how I got my start writing. I have missed sitting down to write daily. Some of the time, it is easy to write when I am writing