2025’s Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.
Top 6 Website Monitoring Tools in 2026
Staying on top of website changes can feel like a full-time job. Whether you’re tracking your competitors’ movies, monitoring for critical feature updates, or keeping up with new regulation
AI vs traditional prospecting: When AI beats manual outreach (& when it doesn’t)
In the age of AI, sales organizations face a fundamental shift in how prospecting gets done. Artificial intelligence can now handle repetitive tasks that once consumed entire workdays. Reps c
How The Doux uses AI to engage community
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.
Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travell
The Difference Between Active Sales Reps and Effective Salespeople in B2B Sales
Not every salesperson who looks busy is truly effective—understanding the difference can make or break your sales results.
Best cloud customer service software that connects your entire business
Nothing is more frustrating than speaking to different customer service agents and having to re-explain the problem with each interaction. Customer satisfaction and loyalty are closely connec
Use the Ick to Create Better Marketing
Our expert this week has a few hot takes.
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”
I tested AI website builders for blogs: How to choose the best one
So you’ve decided to create a blog with AI, but you’re stuck on which AI blog website builder to choose? I’m here to help.