Real AI CRM use cases driving revenue growth in 2025
Artificial intelligence has shifted from a helpful add-on in CRM systems to a core capability. AI-powered systems analyze behavior, predict intent, automate follow-ups, and personalize experi
Mobile customer service software that actually works in 2026
Mobile customer service software enables support teams to deliver fast, personalized help directly from phones and tablets. It differs from traditional help desks by offering mobile-first wor
B2B Sales Triangulation Strategy
This strategy is for you if your clients argue with you about your pricing. When I was selling light industrial staffing, my clients would ask for a lower markup, even though temporaries were
What Is a Sales Maturity Model?
A sales maturity model is a structured approach that helps sales organizations grow revenue by moving clients through progressive stages of value. Instead of selling once and moving on, the s
Best customer portal SaaS tools that actually improve retention – 2026 guide
A customer portal is a centralized platform that allows users to access product documentation, manage support tickets, and view account information. These portals are not just for the conveni
Email marketing automation tools: How to choose in 2026
Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalize
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Beh
Trading Value
We have to go back in time to explain how I created this most important strategy. When I started selling, there was no internet, no websites, and no way to learn about a company. There was no
Customer experience optimization: A guide for growing businesses
Successful companies today aren’t just selling products. They’re listening to their customers. Top-performers understand that great customer experiences start with paying attention to wha
Future of AI in customer relationship management: what’s coming next
Customer relationships are entering a new era, one defined by real-time intelligence and AI systems that do far more than automate tasks. But more customer signal requires better management.