19 templates for follow-up emails after a meeting, conference, and more
In my early sales days, I would spend hours preparing for a meeting, doing research, crafting the perfect pitch, and rehearsing objections. But, I didn’t realize the real test often comes after the call ends. It wasn’t in what I said, but in what I did next. I assumed a good meeting guaranteed a next…
What is the ideal length of a sales email? Insights based on 40 million emails
Like most people, I don’t read all of the sales emails I get. When I do open an email, I skim its contents and immediately close out long, rambling messages, which is exactly why the search for the ideal email length is like Indiana Jones and the Holy Grail. It’s not about nitpicking word count;…
The art of asking open-ended questions
I still remember the worst discovery call of my career. I was twenty minutes into what I thought was a brilliant interrogation of a CFO at a growing tech company, rattling off question after question from my carefully prepared list. Budget? Check. Authority? Check. Need? Check. Timeline? Check. I was hitting every qualification box, feeling…
How purchase orders streamline your business — what to know and how to get started
Purchase order numbers. I wonder how many invoices I’ve added PO numbers to in my years as a freelance business reporter. That number may be in the thousands. I’ve seen just as many POs as an online shopper. And, I’ve benefited. Having the correct PO number on my invoice means I get paid a lot…
Red Ocean Strategies
1. Be the Value Creator, Not a Vendor In Eat their Lunch, you will find that you are the value. Your conversation is valuable for your prospective clients. Let your competitors fail to win deals by pitching their solutions too early.
35 best contact us pages you’ll want to copy [+ templates]
In my time working in customer experience, I’ve learned that customers must be able to contact you when they want to. If they can’t, chances are they’re going to be pretty unhappy. This is why having a great “Contact Us” page on your company’s website is so important. By providing an easy-to-navigate Contact Us page,…
HubSpot Service Hub pricing guide — plans that help service teams thrive
HubSpot Service Hub empowers support teams with the tools they need to resolve issues faster and retain more customers. With 72% of customers reporting faster ticket resolution and 28% more closed tickets after switching to Service Hub, HubSpot delivers results at scale. Plus, with 1,500+ apps integrations — including Aircall, JIRA, Microsoft Teams, and Zendesk…
Why You Should Reject Sales Titles and Embrace the Role of Sales Expert
The Problem with Traditional Sales Titles Many professionals go by titles like BDR, SDR, Account Manager, or Sales Rep. While common, these roles often reduce sales professionals to activity trackers, calendar fillers, or worse—demo jockeys. None of these convey real value creation.
How Sales Eras Have Evolved — From “Why Us” to Insight Selling
A few days ago, I wrote about the three Sales Eras I have sold into. The first era’s conversation was about answering the question, “Why us?” Recently, a salesperson asked me if it worked. I told him that it worked very well.
The 16 Best Totally Free Online Survey Makers, Tools & Services
Surveys are one of the best ways to gather customer feedback. But I can tell you from experience that crafting a survey from scratch can be a pain. That’s why I set out to find the best free survey maker by testing 16 feature-rich, zero-cost options. With the right free survey tool, you can produce…
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