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  • How automated renewal workflows help exceed customer retention targets

    How automated renewal workflows help exceed customer retention targets

    October 7, 2025
    Featured

    Churn isn’t always about unhappy customers. Sometimes, customers leave due to changing priorities, missed touchpoints, or even poor communication. Missed customer health signals and late outreach can cause valuable accounts to drift away. Teams need a proper system to track which accounts are up for renewal. Automated renewal workflows can reduce the headache. HubSpot’s CRM…

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  • AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

    AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

    October 7, 2025
    Featured

    Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. The difference between good and great email marketing often comes down to which metrics you track…

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  • How to create AI prompts that eliminate bias and increase conversions

    How to create AI prompts that eliminate bias and increase conversions

    October 7, 2025
    Featured

    AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it. As an…

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  • How B2B sales teams reduce admin time from 5 hours to 30 minutes daily with unified CRM data

    How B2B sales teams reduce admin time from 5 hours to 30 minutes daily with unified CRM data

    October 7, 2025
    Featured

    Salespeople spend nearly 70% of their week caught up in the whirlwind of administrative tasks. Only 30% of their time actually goes to selling. Reps are drowning in spreadsheets and melting in admin tasks that assistants could handle. Unified CRM data systems can help. These integrated technology platforms consolidate customer-related information from multiple sources into…

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  • Expanding your territory-based sales team? How to automate territory assignments in your CRM

    Expanding your territory-based sales team? How to automate territory assignments in your CRM

    October 6, 2025
    Featured

    Reps are arguing in Slack about “who owns Berlin” while two hot inbound demos sit unworked. Every new hire triggers a border dispute. These challenges sound familiar to every sales leader. It’s a territory problem that only gets worse as teams add headcount. To provide clarity, sales organizations need to automate assignment with dynamic rules…

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  • How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

    How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

    October 6, 2025
    Featured

    When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that? The stakes are high:…

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  • Implementing AI in Your Demand Forecasting — Tips and Tricks You Need to Know

    Implementing AI in Your Demand Forecasting — Tips and Tricks You Need to Know

    October 3, 2025
    Featured

    I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods, but I’ve not explored AI in demand forecasting. My recent project got me thinking about AI’s role and whether AI could (a) aid the demand forecasting process and (b) save time. I needed expert advice…

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  • 13 Ways AI Can Benefit Your Business [+ New Data and Gen AI Prompts]

    13 Ways AI Can Benefit Your Business [+ New Data and Gen AI Prompts]

    October 3, 2025
    Featured

    I think that we’ve all faced the music: AI is (whether we want it to or not) changing the way that we do business. And, in my humble opinion, I’m not mad at it. Its offerings have been pretty beneficial thus far. But even if you’ve accepted this fate (or maybe you’re cautiously on the…

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  • Content marketing vs inbound marketing (& why they both still matter)

    Content marketing vs inbound marketing (& why they both still matter)

    October 3, 2025
    Featured

    If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can transform how you attract and convert customers. The two strategies are like the Baldwin brothers — closely related but dramatically different, so employing the wrong one could mean the difference between a…

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  • Here’s exactly how the HubSpot blog team uses AI

    Here’s exactly how the HubSpot blog team uses AI

    October 2, 2025
    Featured

    I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming how we work, play, and live faster than any tech I’ve seen in my decade-long marketing career. With so many changes and unknowns, it’s…

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