Red Ocean Strategies
1. Be the Value Creator, Not a Vendor In Eat their Lunch, you will find that you are the value. Your conversation is valuable for your prospective clients. Let your competitors fail to win deals by pitching their solutions too early.
35 best contact us pages you’ll want to copy [+ templates]
In my time working in customer experience, I’ve learned that customers must be able to contact you when they want to. If they can’t, chances are they’re going to be pretty unhappy. This is why having a great “Contact Us” page on your company’s website is so important. By providing an easy-to-navigate Contact Us page,
HubSpot Service Hub pricing guide — plans that help service teams thrive
HubSpot Service Hub empowers support teams with the tools they need to resolve issues faster and retain more customers. With 72% of customers reporting faster ticket resolution and 28% more closed tickets after switching to Service Hub, HubSpot delivers results at scale. Plus, with 1,500+ apps integrations — including Aircall, JIRA, Microsoft Teams, and Zendesk
Why You Should Reject Sales Titles and Embrace the Role of Sales Expert
The Problem with Traditional Sales Titles Many professionals go by titles like BDR, SDR, Account Manager, or Sales Rep. While common, these roles often reduce sales professionals to activity trackers, calendar fillers, or worse—demo jockeys. None of these convey real value creation.
How Sales Eras Have Evolved — From “Why Us” to Insight Selling
A few days ago, I wrote about the three Sales Eras I have sold into. The first era’s conversation was about answering the question, “Why us?” Recently, a salesperson asked me if it worked. I told him that it worked very well.
The 16 Best Totally Free Online Survey Makers, Tools & Services
Surveys are one of the best ways to gather customer feedback. But I can tell you from experience that crafting a survey from scratch can be a pain. That’s why I set out to find the best free survey maker by testing 16 feature-rich, zero-cost options. With the right free survey tool, you can produce
The 3 Eras of B2B Sales: How Selling Has Evolved (2025 Guide)
I joined my family’s staffing firm when I was seventeen, and since then, I’ve witnessed a complete transformation in B2B sales strategy over the decades. From landing clients like Express, Victoria’s Secret, and DHL to navigating modern decision-making challenges, my journey spans three distinct sales eras — each with unique buyer behaviors and selling techniques.
Why Most Sales Strategies Fail Without Tactical Execution
Strategy without tactics is like a blueprint with no builders—useless, no matter how brilliant it looks on paper.
Why High-Pressure Sales Tactics Are Killing B2B Deals (And What to Do Instead)
If your sales strategy still relies on pressure and pitches, you’re losing clients before the real conversation begins.
Why Pitches Fail: How Strategic Sales Conversations Win Clients
If you want more clients, stop pitching and start having strategic sales conversations—they’re the key to lasting business relationships.
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