Why Strategic Outcomes Matter More Than Features in B2B Sales
Buyers no longer care about your features—they care about the future outcomes you can help them create.
The Death of Solution Selling (and What Replaces It)
Why Prescriptive Sales Wins: From Solution Selling to Strategic Outcomes Clients don’t buy solutions—they buy results. A sales approach that positions your product or service as “the solution” assumes the client understands their problem. It also assumes that you fully understand the problem. Today, top performers lead the conversation by redefining the client’s problem, based
