How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value. When you go through something like marriage fraud, you learn firsthand that love without legal protection can cost you more than heartbreak. It can
Modern sales orgs are leaning into marketing behaviors — here’s what that means for you [new data]
I pulled up my LinkedIn feed last week and noticed how half the posts from sales leaders looked like they could have been written by content marketers. They were teaching, sharing frameworks, and posting case studies. One VP of Sales I follow had published a carousel about buyer psychology that got more engagement than most
“You need to be an event business”
“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what small- and medium-sized business marketers can learn from “Ohio’s first and only doughnut bar,” regardless
How to add AI to your existing CRM without disrupting sales workflows
Integrating AI with existing CRM systems has become a critical priority for sales teams. According to HubSpot’s 2025 State of Sales report, only 8% of sales reps don’t use AI at all, and those who do say AI and automation tools deliver better returns than any other sales tool. Yet, how sales teams integrate AI
Detecting bias in AI prospecting models: A how-to for sales leaders
AI-driven prospecting tools have the potential to transform sales pipelines, but they also carry the risk of reinforcing blind spots. If left unaddressed, AI models can amplify bias that systematically favors certain industries, geographies, or company types. And, this isn’t just a fairness issue. Bias in AI prospecting models directly impacts revenue. Recognizing and addressing
Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive. From text and data analysis to uncanny photos and celebrity videos, AI’s ability to imitate
Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion. The challenge? B2B organizations must: Orchestrate complex buying committees, navigate multi-stakeholder decisions Manage extended sales cycles spanning months Deliver
5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing. Email marketing tools for healthcare help keep patients informed of promotions, upcoming appointments, and ways to stay healthy. But not
The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That’s how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard
6 brands that brilliantly differentiated from the competition, and how you can, too
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal. The brands at the top of
![Modern sales orgs are leaning into marketing behaviors — here’s what that means for you [new data]](http://coclea.org/wp-content/uploads/2025/11/sales-team-marketing-behaviors-1-20251117-5976195.webp)
