
SaaS sales teams are feeling a slowdown. Deals drag on for weeks, decision committees keep growing, and reps are under pressure to deliver faster results with fewer resources. In a tough landscape, AI tools like conversation intelligence (CI) can be a genuine game-changer. Conversation intelligence uses AI to analyze customer interactions to extract actionable insights.

Not every salesperson who looks busy is truly effective—understanding the difference can make or break your sales results.

Let’s get one thing straight: Prospecting isn’t the glamorous part of sales. It’s not where you close deals, earn high-fives, or ring the gong. But if you skip it or do it half-heartedly, none of those other moments happen. I’ve done over 11,000 cold calls and booked hundreds of meetings. I’ve helped founders land their

B2B sales leaders think speed equals success, but the truth is rushing deals destroys trust and reduces win rates.

I will confess that I have done Workshops and/or Keynote-style training, even though these can provide some small amount of education, they can’t compare to real training.
![Here’s how to write a professional LinkedIn headline to 10x your presence [+ examples]](http://coclea.org/wp-content/uploads/2025/09/linkedin20headline20featured.webp)
I have been actively growing my LinkedIn presence for the past ten years and now have over 23,000 followers. It took time, consistency, and real commitment. I used to go to countless networking events and conferences — I’ve always loved meeting new people. It was wild to me, as a young Rutgers University graduate, that

I’ve seen it happen more times than I can count. A company launches a product with slick marketing and a dedicated support team. But behind the scenes, the departments barely talk to each other. The result is a disjointed customer experience, and it taught me a critical lesson early in my career: a great product

Sales is about getting the right message in front of the right prospect. It’s as simple as it sounds, but over my career I’ve seen a substantial and accelerating evolution in the methodologies salespeople employ to accomplish that goal. Despite that change, one thing has remained the same in my mind: Successful cold outreach is

As a customer experience professional, I’m hyper-focused on finding ways to improve the customer journey, and I’m always looking for tools to help me analyze customer insights. For me, AI tools are at the intersection of those two initiatives, especially when it comes to building out or improving the customer journey. I started looking into

Yesterday, we looked at the hidden cost of low win rates: lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals, and missed commissions.